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THE GREAT AUSTRALIAN CHARITY CATTLE DRIVE
18th May 2025
At first light in Longreach, the Governor officially launched The Great Australian Charity Cattle Drive — an 85-day journey along Queensland’s historic stock routes to raise funds for those doing it tough in the outback.
Set against the backdrop of the cattle yards adjacent to the Australian Stockman's Hall of Fame & Outback Heritage Centre, this morning’s launch brought together organisers, supporters and drovers from across the region, as well as numerous curious onlookers. It was a striking start to an initiative built on community spirit and the generosity and resilience of regional Queensland.
In a first, the Governor also signed a stock route travel permit—formally authorising the 775km drive from Longreach to Roma. It’s a symbolic act on a route that has carried cattle, culture and stories for generations.
The Drive, supported by BeefBank and a range of community and industry partners, aims to raise awareness of food insecurity and social disadvantage in rural Queensland. Along the way, drovers and other participants will take part in a series of community events—bringing life, tourism and much-needed support to flood-affected towns.
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