Stockplace Marketing is honoured to announce that we are a founding partner of The Great Australian Charity Cattle Drive, alongside McDonald Holdings (MDH), Australian Country Choice (ACC), and ambassador Senator Susan McDonald. This initiative is lead by charity Beefbank who provide beef to Foodbank Australia and FareShare, who in turn distribute to hundreds of charitable organisations.

 

This is an incredibly unique and very practical cattle industry charity initiative, designed to support the many thousands of Queenslanders who are experiencing food insecurity and hunger every day – in a sustainable manner.

The drive will see 2000 head of cattle walked by professional drovers and paying supporters on horseback along designated stock routes from Longreach to Roma in May 2025.

 

Supporters will be able to pay to “Adopt a Steer” or “Buy a Saddle”, and partake in many lead up charity events of entertainment and support.

 

The charity has four objectives which are to raise funds to feed those in need, showcase Australia’s world-class beef industry, promote outback tourism, and provide an opportunity for people to experience an iconic outback event.

 

Stockplace Marketing look forward to sharing updates as we embark on this journey with The Great Australian Charity Cattle Drive